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January Monthly Idea Book (The "Original" Monthly Idea Book)By Scholastic

Free Download January Monthly Idea Book (The "Original" Monthly Idea Book)By Scholastic

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• Sales Rank: #894631 in Books
• Brand: Teachers Friend
• Model: TF-0100
• Published on: 2002-04-01
• Original language: English
• Number of items: 1
• Dimensions: 10.75" h x 8.25" w x .75" l, 1.30 pounds
• Binding: Paperback
• 144 pages

• Weight - 0.67
• Depth - 10.90
• Width - 8.40
• Height - 0.40

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January Monthly Idea Book (The "Original" Monthly Idea Book)By Scholastic PDF

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January Monthly Idea Book (The "Original" Monthly Idea Book)By Scholastic PDF

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Download PDF Urban and Regional EconomicsBy Philip McCann

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Urban and Regional EconomicsBy Philip McCann

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Urban and Regional Economics is the first textbook to provide an integrated framework for the study of urban and regional economics, emphasizing the importance of spatial and geographical factors. Offering a concise, accessible, and up-to-date introduction to the main foundational models, principles, and theories-including Classical, Neo-classical, and Keynesian approaches-the book uses a range of international examples to illustrate the ideas it explains. It is ideal for courses in economics, urban economics, regional economics, economic geography, land management, and urban and regional planning.

• Sales Rank: #1887298 in Books
• Published on: 2001-12-27
• Original language: English
• Number of items: 1
• Dimensions: 7.40" h x .70" w x 9.60" l, 1.27 pounds
• Binding: Paperback
• 304 pages

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Ebook Free Viral Marketing: The Science of SharingBy Karen Nelson-Field

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It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.

• Sales Rank: #757387 in Books
• Published on: 2013-10-17
• Original language: English
• Number of items: 1
• Dimensions: 6.00" h x .50" w x 8.90" l, .55 pounds
• Binding: Paperback
• 128 pages

About the Author

Karen Nelson-Field, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia

Karen Nelson-Field is a Senior Research Associate with the Ehrenberg-Bass Institute at the University of South Australia. Her current research focuses on whether existing empirical generalisations in advertising and buyer behavior hold in the new media context. Her research into social media marketing, content marketing and video sharing have been internationally recognised both in industry and academic forums while her (sometimes controversial) findings regularly spark global discussion amongst practitioners.

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Viral Marketing: The Science of SharingBy Karen Nelson-Field PDF

Viral Marketing: The Science of SharingBy Karen Nelson-Field PDF

Viral Marketing: The Science of SharingBy Karen Nelson-Field PDF